Nikkie de Jager

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In this Dutch name, the surname is de Jager, not Jager.
Nikkie de Jager
NikkiedeJager2020-2.jpg
de Jager in 2020
Born (1994-03-02) 2 March 1994 (age 27)
Wageningen, Netherlands
Other namesNikkieTutorials
OccupationBeauty vlogger, makeup artist
YouTube information
Channel
Years active2008–present
Genre
Subscribers13.8 million[1]
Total views1.46 billion[1]
NetworkCollab
YouTube Silver Play Button 2.svg 100,000 subscribers 2011[2]
YouTube Gold Play Button 2.svg 1,000,000 subscribers 2015[3]
YouTube Diamond Play Button.svg 10,000,000 subscribers 2018[3]
Updated: 21 January 2021
Websitenikkietutorials.com

Nikkie de Jager (Dutch pronunciation: [ˈnɪki də ˈjaːɣər]; born 2 March 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger.[4] She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup.[5][6][7] As of January 2021, her YouTube channel has 13.8 million subscribers and over 1.4 billion video views.[8]

Career

De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup.[9] She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own.[10][11] After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.[10]

In the autumn of 2013, she became the head makeup artist for the RTL 5 show I Can Make You a Supermodel with Paul Fisher.[10][12] De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.[10]

Forbes magazine named De Jager one of the top ten beauty "influencers" in 2017.[13] In 2017, she also won the award for "YouTube Guru" at the Shorty Awards and the award for "Choice Fashion/Beauty Web Star" at the Teen Choice Awards.[14][15]

In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.[16][17]

In January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."[18]

On 12 June 2020, it was announced that De Jager will be a goodwill ambassador at the United Nations.[19]

Collaborations

De Jager has collaborated with beauty brands Ofra, and Maybelline.[7][20][21][22] Her line with Ofra in 2017 included liquid lipsticks and a highlighter palette.[13] In December 2019, she collaborated with Lady Gaga, promoting her makeup brand Haus Laboratories.[23]

In August 2020 De Jager launched her own eyeshadow palette in collaboration with the brand Beauty Bay.[24]

Eurovision Song Contest

De Jager (right) and Chantal Janzen, two of the four presenters

On 10 February 2020, it was announced that De Jager would be the online host of the Eurovision Song Contest 2020, which was going to be held in Rotterdam, the Netherlands.[25][26] The event was later cancelled due to the COVID-19 pandemic.[27] De Jager later appeared as a co-host in the replacement show Eurovision: Europe Shine a Light, broadcast on 16 May 2020, where she reported the show's online content live to the public.[28] On 18 September 2020, she was confirmed to return as a co-host of the 2021 contest, having been upgraded to a regular host from the previous year's role of online host.[29][30] She was the first transgender person to host the contest.[31]

Personal life

On 13 January 2020, De Jager uploaded a video to her YouTube channel, titled "I'm Coming Out", in which she revealed that she is transgender and that she had been blackmailed by someone who threatened to make her assigned sex at birth public. She underwent her transition in her childhood and teens.[32]

She is engaged; her fiancé, Dylan, proposed to her in August 2019, while the two were on holiday in Italy.[33][34]

On 8 August 2020, De Jager and her fiancé were robbed at gunpoint in their house in Uden.[35] Police reported one resident had superficial injuries.[36][37] The police are currently investigating, and have stated there have been arrests made in the investigation.[38]

Television

In September 2017, De Jager was a participant in the Dutch game show The Big Escape. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show Wie is de Mol?.[39] She was eliminated from the competition in the third episode. In 2019, De Jager also appeared as a guest judge on BBC Three's version of Glow Up.[40] In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season. She went on to become the winner of this season.

After her coming-out video became popular in January 2020, De Jager was a guest on The Ellen DeGeneres Show, where she talked about her experience coming out as transgender.[41] She would later speak out about her experience appearing on The Ellen DeGeneres Show while being interviewed on De Wereld Draait Door, stating that she was treated differently from other guests, and that DeGeneres was "cold and distant".[42][43]

In September 2020, Wiwibloggs reported that she would be a guest judge on the Drag Race Holland, the Dutch version of RuPaul's Drag Race.[44]

Year Title Notes
2017 The Big Escape [nl] 6th Place
Jachtseizoen [nl] Lost
2019 Wie is de Mol? Participant
Weet Ik Veel [nl] Participant
Thank You For the Music Participant
De TV Kantine [nl] Judge in RuPaul's Drag Race derision
2020 The Ellen DeGeneres Show Guest
Eurovision: Europe Shine a Light Social media host
Wie is de Mol? Winner
Drag Race Holland Guest judge, 2 episodes
2021 Make Up Your Mind Judge
Eurovision Song Contest 2021 Presenter together with Chantal Janzen, Jan Smit & Edsilia Rombley

Awards and nominations

Year Title Award Nominated work Result Ref.
2017 9th Annual Shorty Awards Youtube Guru Herself Won [45]
Teen Choice Awards Choice Web Star: Fashion/Beauty Won [46]
American Influencer Awards International Makeup Influencer of the Year Won [47]
2018 E! People's Choice Awards The Beauty Influencer of 2018 Nominated [48]
Teen Choice Awards Choice Fashion/Beauty Web Star Nominated [49]
2019 Teen Choice Awards Choice Fashion/Beauty Web Star Nominated [50]
E! People's Choice Awards The Beauty Influencer of 2019 Nominated [51]
Streamy Awards Branded Content: Video NikkieTutorials x Snoop Dogg (by Marc Jacobs Beauty) Won [52]
American Influencer Awards International Makeup Influencer of the Year Herself Won [53]
2020 CelebMix Awards Social Media Star Won [54]
American Influencer Awards International Makeup Influencer of the Year Won [55]
E! People's Choice Awards The Beauty Influencer of 2020 Nominated [56]
2021 Nickelodeon Kids' Choice Awards Favorite Star - Netherlands Won [57]

References

  1. ^ a b "About NikkieTutorials". YouTube.
  2. ^ https://web.archive.org/web/20130105231247/https://socialblade.com/youtube/user/nikkietutorials/monthly
  3. ^ a b "nikkietutorials Monthly YouTube Statistics - Socialblade.com". socialblade.com. Archived from the original on 23 May 2019. Retrieved 23 May 2019.
  4. ^ Sall, Elisabeth (22 April 2017). "Zoella, Huda Beauty, Shaaanxo...Découvrez les 5 youtubeuses beauté les plus puissantes du monde!". Public (in French). Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  5. ^ de Jager, Nikkie. "The Power of Makeup". Archived from the original on 4 December 2017. Retrieved 6 December 2017 – via YouTube.
  6. ^ Willett, Megan (16 June 2015). "This YouTube beauty star put her reputation on the line to send a message to the world". Business Insider. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  7. ^ a b Denton, Elizabeth (13 July 2016). "NikkieTutorials On Makeup Shaming, Glitter, And Her Epic Collaboration With Too Faced". Seventeen. Archived from the original on 12 June 2018. Retrieved 29 September 2018.
  8. ^ "NikkieTutorials". SocialBlade. Archived from the original on 12 June 2018. Retrieved 12 March 2018.
  9. ^ Lodi, Marie (1 February 2017). "NikkieTutorials tells us how Lauren Conrad inspired her to start doing makeup and how she got over her fear of winged eyeliner". HelloGiggles. Archived from the original on 29 September 2018. Retrieved 28 September 2018.
  10. ^ a b c d de Jager, Nikkie (24 February 2010). "About Nikkie". NikkieTutorials. Archived from the original on 28 September 2018. Retrieved 29 September 2018.
  11. ^ Wallace, Carly. "Beauty Blogger Of The Moment: NikkieTutorials". Teen Vogue. Archived from the original on 29 September 2018. Retrieved 29 September 2018.
  12. ^ "I Can Make You a Supermodel!". NikkieTutorials. 4 March 2014. Archived from the original on 29 September 2018. Retrieved 29 September 2018.
  13. ^ a b "Nikkie de Jager". Forbes. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  14. ^ Weiss, Geoff (24 April 2017). "Nikkie Tutorials, David Dobrik, Others Honored At Ninth Annual Shorty Awards". Tubefilter. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  15. ^ Vulpo, Mike (13 August 2017). "Teen Choice Awards 2017 Winners: The Complete List". E! Online. Archived from the original on 30 January 2018. Retrieved 29 November 2017.
  16. ^ de Jager, Nikkie (4 September 2017). "WORLD'S MOST FULL COVERAGE FOUNDATION??". Youtube. Archived from the original on 15 November 2019. Retrieved 4 September 2017.
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  19. ^ "Nikkie de Jager wordt Nederlandse ambassadeur van Verenigde Naties". NU.nl (in Dutch). 11 June 2020. Archived from the original on 13 June 2020. Retrieved 13 June 2020.
  20. ^ Jacques, Renee (26 May 2016). "Here's Every Single Product in the Nikkie Tutorials x Too Faced Collaboration". Allure. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  21. ^ Demopoulos, Alaina (14 September 2017). "The New Ofra x NikkieTutorials Collab Has Highlighters That "Blind the Haters"". POPSUGAR Beauty. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  22. ^ Gilliland, Nikki (2 November 2017). "A close up look at Maybelline's brow-raising success with visual content on social media". Econsultancy. Archived from the original on 1 December 2017. Retrieved 29 November 2017.
  23. ^ NikkieTutorials (4 December 2019). "Doing LADY GAGA'S Makeup! | NikkieTutorials". Youtube. Archived from the original on 29 July 2020. Retrieved 9 August 2020.
  24. ^ "Archived copy". Archived from the original on 19 January 2021. Retrieved 30 August 2020.CS1 maint: archived copy as title (link)
  25. ^ "NikkieTutorials online-presentator Songfestival: 'Extreem vereerd'". NOS (in Dutch). 10 February 2020. Archived from the original on 11 February 2020. Retrieved 10 February 2020.
  26. ^ "NikkieTutorials online presenter of Eurovision 2020". Eurovision.tv. 10 February 2020. Archived from the original on 16 February 2020. Retrieved 10 February 2020.
  27. ^ "Official EBU Statement and FAQ on Eurovision 2020 cancellation". Eurovision.tv. Archived from the original on 18 March 2020. Retrieved 17 May 2020.
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  29. ^ "The 4 ways to make Eurovision 2021 happen". Eurovision.tv. 18 September 2020. Archived from the original on 19 January 2021. Retrieved 31 December 2020.
  30. ^ "How 2020 BROKE ME & Predicting 2021 | NikkieTutorials - YouTube". www.youtube.com. Archived from the original on 5 January 2021. Retrieved 31 December 2020. ...They are willing to, like, give me an upgrade. So now I'm actually one of the [main] hosts
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  32. ^ "NikkieTutorials: Beauty YouTuber reveals she is transgender". 14 January 2020. Archived from the original on 19 January 2020. Retrieved 19 January 2020.
  33. ^ NikkieTutorials (13 August 2019). "I AM GETTING MARRIED?!". Youtube.com. Archived from the original on 19 January 2021. Retrieved 16 February 2020.
  34. ^ "Beauty Guru NikkieTutorials Is Engaged — Meet Her Fiancé Dylan And Check Out That Bling!". YourTango. 15 January 2020. Archived from the original on 19 January 2021. Retrieved 21 February 2020.
  35. ^ @politieob (8 August 2020). "Zojuist melding van een overval op een woning aan de Pnemstraat in #Uden. De daders bedreigden de bewoners met mogelijk een vuurwapen en maakten hen een onbekende buit afhandig. Er is sprake van minimaal 3 daders die in een beige personenauto gevlucht zijn richting de A50" (Tweet) (in Dutch). Retrieved 9 August 2020 – via Twitter.
  36. ^ @nikkietutorials (8 August 2020). "I love you 💞" – via Instagram.
  37. ^ @politieob (8 August 2020). "Een van de bewoners heeft oppervlakkige verwondingen opgelopen. Wij doen op de locatie onderzoek zoals het horen van getuigen. Ook onze afdeling forensische opsporing gaat sporenonderzoek verrichten. Info of tips? De auto gezien? Camerabeelden? Bel 0900-8844. Anoniem? 0800-7000" (Tweet) (in Dutch). Retrieved 9 August 2020 – via Twitter.
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  57. ^ "NikkieTutorials wint Nickelodeon Kids' Choice Award". Broadcast Magazine. 13 March 2021.

External links

Preceded by
Israel Erez Tal, Bar Refaeli, Assi Azar and Lucy Ayoub 		Eurovision Song Contest presenter
(with Edsilia Rombley, Chantal Janzen and Jan Smit)
2021 		Succeeded by
Incumbent

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