Nikkie de Jager (Dutch pronunciation: [ˈnɪki də ˈjaːɣər]; born 2 March 1994), better known by her YouTube channel name NikkieTutorials, is a Dutch makeup artist and beauty vlogger. She gained online popularity in 2015 after her YouTube video "The Power of Makeup" became popular and inspired many other videos of people showing their faces with and without makeup. As of January 2021,[update] her YouTube channel has 13.8 million subscribers and over 1.4 billion video views.
De Jager first began uploading videos to YouTube in 2008, at the age of 14, after watching MTV's The Hills while sick and being inspired by Lauren Conrad's makeup. She then began searching YouTube for tutorials to recreate the look, and was inspired to begin creating her own. After uploading videos for about two years, she enrolled in makeup coursework at B Academy in Amsterdam. She then signed to Colourfool Agency in 2011, and began working as a professional makeup artist.
In the autumn of 2013, she became the head makeup artist for the RTL 5 show I Can Make You a Supermodel with Paul Fisher. De Jager left Colourfool Agency at the beginning of 2014 to work as a freelance hair and makeup artist.
In 2017, De Jager uploaded a video reviewing a foundation produced by a Prague-based cosmetics brand and spoke about the company using her image, specifically a screenshot from her "The Power of Makeup" video, to sell their products on social media without her permission. She expressed disappointment in the company's actions, feeling they had lied to their followers as she was not wearing any of their products in the photo of her they had used to promote their company.
In January 2019, it was announced that De Jager would serve as the Global Beauty Adviser for Marc Jacobs Beauty. The brand stated in a press release that "in this newly created role, Nikkie will be integrated into the brand’s product development process, as well as share her incredible talent and expertise to expand unique content and artistry around the world on both Marc Jacobs Beauty and her own channels."
On 13 January 2020, De Jager uploaded a video to her YouTube channel, titled "I'm Coming Out", in which she revealed that she is transgender and that she had been blackmailed by someone who threatened to make her assigned sex at birth public. She underwent her transition in her childhood and teens.
She is engaged; her fiancé, Dylan, proposed to her in August 2019, while the two were on holiday in Italy.
On 8 August 2020, De Jager and her fiancé were robbed at gunpoint in their house in Uden. Police reported one resident had superficial injuries. The police are currently investigating, and have stated there have been arrests made in the investigation.
In September 2017, De Jager was a participant in the Dutch game show The Big Escape. In January 2019, she participated in the nineteenth season of the popular Dutch reality game show Wie is de Mol?. She was eliminated from the competition in the third episode. In 2019, De Jager also appeared as a guest judge on BBC Three's version of Glow Up. In September 2020, she returned to Wie is de Mol? for a special 20th anniversary season. She went on to become the winner of this season.
After her coming-out video became popular in January 2020, De Jager was a guest on The Ellen DeGeneres Show, where she talked about her experience coming out as transgender. She would later speak out about her experience appearing on The Ellen DeGeneres Show while being interviewed on De Wereld Draait Door, stating that she was treated differently from other guests, and that DeGeneres was "cold and distant".