American Maulana Karenga created Kwanzaa in 1966 during the aftermath of the Watts riots as a specifically African-American holiday. Karenga said his goal was to "give blacks an alternative to the existing holiday of Christmas and give blacks an opportunity to celebrate themselves and their history, rather than simply imitate the practice of the dominant society." For Karenga, a major figure in the Black Power movement of the 1960s and 1970s, the creation of such holidays also underscored the essential premise that "you must have a cultural revolution before the violent revolution. The cultural revolution gives identity, purpose, and direction."
During the early years of Kwanzaa, Karenga said it was meant to be an alternative to Christmas. He believed Jesus was psychotic and Christianity was a "White" religion that Black people should shun. As Kwanzaa gained mainstream adherents, Karenga altered his position so practicing Christians would not be alienated, stating in the 1997 book Kwanzaa: A Celebration of Family, Community, and Culture that "Kwanzaa was not created to give people an alternative to their own religion or religious holiday." Many African Americans who celebrate Kwanzaa do so in addition to observing Christmas.
After its initial creation in California, Kwanzaa spread outside the United States.
Nguzo Saba (The Seven Principles)
A display of Kwanzaa symbols with fruit and vegetables
Kwanzaa celebrates what its founder called the seven principles of Kwanzaa, or Nguzo Saba (originally Nguzu Saba – the seven principles of African Heritage). They were developed in 1965, a year before Kwanzaa itself. These seven principles comprise Kawaida, a Swahili word meaning "common".
Each of the seven days of Kwanzaa is dedicated to one of the principles, as follows:
Umoja (Unity): To strive for and to maintain unity in the family, community, nation, and race.
Kujichagulia (Self-Determination): To define and name ourselves, as well as to create and speak for ourselves.
Ujima (Collective Work and Responsibility): To build and maintain our community together and make our brothers' and sisters' problems our problems and to solve them together.
Mahindi (corn), to represent the children celebrating (and corn may be part of the holiday meal).
a Kikombe cha Umoja (unity cup) for commemorating and giving shukrani (thanks) to African Ancestors
Supplemental representations include a Nguzo Saba poster, the black, red, and greenbendera (flag), and African books and artworks—all to represent values and concepts reflective of African culture and contribution to community building and reinforcement.
Families celebrating Kwanzaa decorate their households with objects of art, colorful African cloth such as kente, especially the wearing of kaftans by women, and fresh fruits that represent African idealism. It is customary to include children in Kwanzaa ceremonies and to give respect and gratitude to ancestors. Libations are shared, generally with a common chalice, Kikombe cha Umoja, passed around to all celebrants. Non-African Americans also celebrate Kwanzaa. The holiday greeting is "Joyous Kwanzaa".
A Kwanzaa ceremony may include drumming and musical selections, libations, a reading of the African Pledge and the Principles of Blackness, reflection on the Pan-African colors, a discussion of the African principle of the day or a chapter in African history, a candle-lighting ritual, artistic performance, and, finally, a feast of faith (Karamu Ya Imani). The greeting for each day of Kwanzaa is Habari Gani?, which is Swahili for "How are you?"
At first, observers of Kwanzaa avoided the mixing of the holiday or its symbols, values, and practice with other holidays, as doing so would violate the principle of kujichagulia (self-determination) and thus violate the integrity of the holiday, which is partially intended as a reclamation of important African values. Today, some African American families celebrate Kwanzaa along with Christmas and New Year.
The popularity of celebration of Kwanzaa has declined with the waning of the popularity of the black separatist movement. Kwanzaa observation has declined in both community and commercial contexts. According to University of Minnesota Professor Keith Mayes, the popularity within the U.S. has "leveled off" as the black power movement there has declined, and as of 2009 between 500 thousand and two million Americans celebrated Kwanzaa, or between one and five percent of African Americans. Mayes added that White institutions now celebrate it.
A 2003 Kwanzaa celebration with Kwanzaa founder Maulana Karenga at the center, and others
The National Retail Federation has sponsored a marketing survey on winter holidays since 2004, and in 2015 found that 1.9% of those polled planned to celebrate Kwanzaa – about six million people in the United States.
Starting in the 1990s, the holiday became increasingly commercialized, with the first Hallmark Card being sold in 1992, and there has been concern about this damaging the holiday's values.
^"Kwanzaa – African-American Holiday". Encyclopædia Britannica. Encyclopædia Britannica, inc. Retrieved January 6, 2020. Although Kwanzaa is primarily an African American holiday, it has also come to be celebrated outside the United States, particularly in the Caribbean and other countries where there are large numbers of descendants of Africans.
^Karenga, Maulana (2008). "Nguzo Saba". The Official Kwanzaa Web Site. Archived from the original on December 31, 2019. Retrieved December 30, 2017.
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