Grande has earned more than 85 million certified units in the US (studio albums, singles, and collaborations), with all of her studio albums certified platinum or more by the Recording Industry Association of America. She holds several Billboard Hot 100 chart records; among them, she is the only artist to have five number-one debuts, to have their first five number one singles debut at the top spot, to have three number one-debuts in a calendar year, and all lead singles from each of her studio albums debut in the top ten. Having amassed 90 billion consumed streams thus far, Grande is the most streamed female artist ever. She is also the most streamed female artist on Spotify and Apple Music, while being currently the most followed solo female artist on the former, and the most subscribed on YouTube. She has been included on Time's annual list of the 100 most influential people in the world (2016 and 2019) and on Forbes Celebrity 100 (2019 and 2020), while Billboard has honored her as Woman of the Year (2018), the greatest pop star of 2019, and the most accomplished female artist to debut in the 2010s. Aside from music, Grande has used her platform to advocate for gender, racial, and LGBT equality. Furthermore, she has been the most followed woman on Instagram since 2019.
Ariana Grande-Butera was born on June 26, 1993, in Boca Raton, Florida. She is the daughter of Joan Grande, the Brooklyn-born CEO of Hose-McCann Communications, a manufacturer of communications and safety equipment, and Edward Butera, a graphic design firm owner in Boca Raton. Grande is of Italian descent, and has described herself as being an Italian American with Sicilian and Abruzzese roots. She has an older half-brother, Frankie Grande, who is an entertainer and producer, and she has a close relationship with her maternal grandmother, Marjorie Grande. Grande's family had moved from New York to Florida before her birth, and her parents separated when she was approximately nine or ten years old.
By age 13, she became serious about pursuing a music career, although she still concentrated on theater. When she first arrived in Los Angeles, California to meet with her managers, she expressed a desire to record an R&B album: "I was like, 'I want to make an R&B album,' They were like 'Um, that's a helluva goal! Who is going to buy a 14-year-old's R&B album?!'" In 2008, Grande was cast in the supporting role of cheerleader Charlotte in the musical 13 on Broadway. When she joined the musical, Grande left North Broward Preparatory School, but continued to be enrolled; the school sent materials to her so she could study with tutors. She also sang various times at the New York City jazz club Birdland.
Grande was cast in the Nickelodeon television show Victorious along with 13 co-star Elizabeth Gillies in 2009. In the sitcom, set at a performing arts high school, Grande played the "adorably dimwitted" Cat Valentine. She had to dye her hair red every other week for the role, which severely damaged her hair. The show premiered in March 2010 to the second-largest audience for a live-action series in Nickelodeon, with 5.7 million viewers. The role helped propel Grande to teen idol status, but she was more interested in a music career, stating that acting is "fun, but music has always been first and foremost with me." Her character was compared to "Brittany Murphy's performance as the hapless Tai in Clueless" and described as being "very impressionable and easily swayed" but "generally sweet". She also played the role of Miriam in the musical Cuba Libre, written and produced by American songwriter Desmond Child.
After the first season of Victorious wrapped, Grande wanted to focus on her music career and began working on her debut album in August 2010. To strengthen her vocal range, she began working with vocal coach Eric Vetro. The second season premiered in April 2011 to 6.2 million viewers, becoming the highest rated episode of Victorious. In May 2011, she appeared in Greyson Chance's music video for the song "Unfriend You" from his album Hold On 'til the Night (2011), portraying Chance's ex-girlfriend. Grande made her first musical appearance on the track "Give It Up" from the Victorious soundtrack in August 2011. While filming Victorious, Grande made several recordings of herself singing covers of songs by Adele, Whitney Houston and Mariah Carey, and uploaded them to YouTube. A friend of Monte Lipman, chief executive officer (CEO) of Republic Records, came across one of Grande's videos. Impressed by her vocals, he sent the links to Lipman, who signed her to a recording contract. Grande voiced the title role in the English dub of the Spanish-language animated film Snowflake, the White Gorilla in November 2011. From 2011 to 2013, Grande voiced the fairy Princess Diaspro in the Nickelodeon revival of Winx Club.
After four seasons, Victorious was not renewed, with the finale airing in February 2013. She also starred as Snow White in a pantomime-style musical theatre production called A Snow White Christmas, together with Charlene Tilton and Neil Patrick Harris at the Pasadena Playhouse. Grande played Amanda Benson in Swindle, a 2013 Nickelodeon film adaptation of the children's book of the same name. Meanwhile, Nickelodeon created Sam & Cat, an iCarly and Victorious spin-off starring Jennette McCurdy and Grande. Grande and McCurdy reprised their respective roles as Cat Valentine and Sam Puckett on the buddy sitcom, which paired the characters as roommates who form an after-school babysitting business. The pilot aired on June 8, 2013, and the show was immediately picked up by the network. The following month, Nickelodeon doubled Sam & Cat's original 20-episode order for season one, making it a 40-episode season. Despite its success in the ratings, the series was canceled after 35 episodes. The final episode aired on July 17, 2014.
2013–2015: Yours Truly and My Everything
Grande recorded her debut studio album Yours Truly, originally titled Daydreamin', over a three-year period. It was released on August 30, 2013 and debuted at number one on the US Billboard 200 albums chart, with 138,000 copies sold in its first week.Yours Truly also debuted in the top ten in several other countries, including Australia, the UK, Ireland, and the Netherlands. Its lead single, "The Way", featuring Pittsburgh rapper Mac Miller, debuted at number ten on the US Billboard Hot 100, eventually peaking at number nine for two weeks. Grande was later sued by Minder Music for copying the line "What we gotta do right here is go back, back in time" from the 1972 song "Troglodyte (Cave Man)" by The Jimmy Castor Bunch. The album's second single, "Baby I", was released in July. Its third single, "Right There", featuring Detroit rapper Big Sean, was released in August 2013. They respectively peaked at number 21 and 84 on the Billboard Hot 100.
Grande released her second studio album My Everything on August 25, 2014 and debuted atop the Billboard 200. Its lead single "Problem" features Australian rapper Iggy Azalea and premiered at the 2014 Radio Disney Music Awards on April 26, 2014. The song debuted at number three (eventually climbing to number two) on the Billboard Hot 100, and debuted at number one on the UK Singles Chart, becoming Grande's first number one single in the United Kingdom. The album's second single, "Break Free", featuring German musician and producer Zedd, peaked at number four in the United States. She performed the song as the opening of the 2014 MTV Video Music Awards, and won Best Pop Video for "Problem". Grande and Nicki Minaj provided guest vocals on "Bang Bang", the lead single from Jessie J's album Sweet Talker, which peaked at number one in the UK and reached number three in the US. With the singles "Problem", "Break Free", and "Bang Bang", Grande joined Adele as the only female artist with three top ten singles simultaneously on the Billboard Hot 100 as a lead artist.
Grande began recording songs for her third studio album, Dangerous Woman, originally titled Moonlight, in 2015. In October of that year, she released the single "Focus", initially intended as the lead single from the album; the song debuted at number seven on the Billboard Hot 100. The next month American singer Who Is Fancy released the single "Boys Like You", which features her and Meghan Trainor. She was featured in the remix version of "Over and Over Again", a song by English singer Nathan Sykes' debut studio solo album Unfinished Business, which was released in January 2016. Grande made a cameo appearance in the comedy film Zoolander 2 starring Ben Stiller and Owen Wilson. In March 2016, Grande released "Dangerous Woman" as the lead single from the retitled album of the same name. The single debuted at number ten on the Billboard Hot 100, becoming the first artist to have the lead single from each of her first three albums debut in the top ten. The same month, Grande appeared as host and musical guest of Saturday Night Live, where she performed "Dangerous Woman" and debuted the promotional single "Be Alright", which charted at number 43 on the Billboard Hot 100. Grande garnered positive reviews for her appearance on the show, including praise for her impressions of various singers, some of which she had done on The Tonight Show. Grande won an online voting poll on Entertainment Weekly as the "best host of the season". In May 2016, Grande appeared on The Voice season 10 finale, performing the second single from the album, "Into You", which peaked at number 13 in the United States, and duetted with Christina Aguilera on "Dangerous Woman".
Grande released Dangerous Woman on May 20, 2016 and debuted at number two on the Billboard 200. It also debuted at number two in Japan, and at number one in several other markets, including Australia, the Netherlands, Ireland, Italy, New Zealand and UK. Mark Savage, writing for BBC News, called the album "a mature, confident record". At the Summertime Ball at London's Wembley Stadium in June, Grande performed three songs from the album as part of her set. In August, Grande released a third single from the album, "Side to Side", featuring rapper Nicki Minaj, her eighth top ten entry on the Hot 100, which peaked at number four on that chart.Dangerous Woman was nominated for Grammy Award for Best Pop Vocal Album and the title track for Best Pop Solo Performance.
Grande began working on songs for her fourth studio album, Sweetener, with Pharrell Williams in 2016, but "the events in Manchester gave a hard reset to the project's expectations". Grande released "No Tears Left to Cry" as the lead single from Sweetener in April 2018, with the song debuting at number three on the Billboard Hot 100, making Grande the only artist to have debuted the first single from each of her first four albums in the top ten of the Hot 100. In June 2018, she was featured in "Bed", the second single from Nicki Minaj' fourth studio album Queen. The second single, "God Is a Woman", peaked at number 8 on the Hot 100 and became Grande's tenth top ten single in the US. Released in August 2018,Sweetener debuted at number one on the Billboard 200 and received acclaim from critics. She simultaneously charted nine songs from the album on the Hot 100, along with a collaboration, making her the fourth female artist to reach the ten-song mark. Grande gave four concerts to promote the album, billed as The Sweetener Sessions, in New York City, Chicago, Los Angeles, and London between August 20 and September 4, 2018. In October 2018, Grande participated in the NBC broadcast, A Very Wicked Halloween, singing "The Wizard and I" from the musical Wicked. The following month, the BBC aired a one-hour special, Ariana Grande at the BBC, featuring interviews and performances.
Grande's second single from Thank U, Next, "7 Rings", was released on January 18, 2019, and debuted at number one on the Billboard Hot 100 for the week of February 2, becoming her second single in a row (and overall) to top the charts. It made Grande the third female artist with multiple number-one debuts after Mariah Carey (3) and Britney Spears (2) and fifth artist overall after Justin Bieber and Drake. The song broke several streaming and recording industry records. Spending eight non-consecutive weeks at number one, it became Grande's most successful song on the chart and one of the best selling singles worldwide. Thank U, Next was released on February 8, 2019 and debuted at number one on the Billboard 200 while receiving acclaim from critics. It broke the records for the largest streaming week for a pop album and for a female album in the United States with 307 million on-demand streams.
Grande became the first solo artist to occupy the top three spots on the Billboard Hot 100 with "7 Rings" at number one, her third single "Break Up with Your Girlfriend, I'm Bored" debuting at number two, and her lead single "Thank U, Next" rose to number three, and the overall second artist to do so since the Beatles did in 1964 when they occupied the top five spots. In the United Kingdom, Grande became the second female solo artist to simultaneously hold the number one and two spots and the first musical artist to replace herself at number one, twice consecutively. In February 2019, it was reported Grande wouldn't attend Grammy Award after she had a disagreement with producers over a potential performance at the ceremony. Grande ended up gained her first Grammy, for Best Pop Vocal Album, for Sweetener. The same month, Grande won a Brit Award for International Female Solo Artist. She also embarked on her third headlining tour, the Sweetener World Tour, to promote both Sweetener and Thank U, Next, which began on March 18, 2019. Grande was nominated for 9 awards at the 2019 Billboard Music Awards, including Top Artist. She would win two awards for Billboard Chart Achievement and Top Female Artist on May 1, 2019. Grande performed at the event via a pre-recorded performance from her Sweetener World Tour.
In January 2020, Grande received multiple nominations at the 2020 iHeartRadio Music Awards, including Female Artist of the Year. The following month, she made a guest appearance in the second season of the American television series Kidding, which stars Jim Carrey. Grande and singer Justin Bieber released a collaboration song titled "Stuck With U" on May 8, 2020; net proceeds from the sales of the song were donated to the First Responders Children's Foundation in light of the COVID-19 pandemic. The song debuted at number one on the Billboard Hot 100, becoming Grande's third chart-topping single. Alongside Bieber, both artists tied Mariah Carey and Drake for the most songs to debut at number one on the Hot 100; Grande is the first artist to have her first three number ones debut at the top, following "Thank U, Next" and "7 Rings". Grande also released a collaboration with Lady Gaga, "Rain on Me", as the second single from Gaga's sixth studio album Chromatica. The song also debuted at number one on the Billboard Hot 100, becoming Grande's fourth number-one single and helping Grande break the record for the most number-one debuts on that chart. The song won the Best Pop Duo/Group Performance category at the 63rd Annual Grammy Awards. In 2020, Grande became the highest-earning woman in music on Forbes' 2020 Celebrity 100 list, placing at number 17 overall with $72 million. At the 2020 MTV Video Music Awards, Grande was nominated for nine awards for both "Stuck With U" (with Justin Bieber) and "Rain on Me" (with Lady Gaga). For the latter, Grande received her third consecutive nomination for Video of the Year. She would win four awards, including Song of the Year for "Rain on Me".
Grande's sixth studio album, Positions, was released on October 30, 2020.Positions debuted at number one on the Billboard200, becoming Grande's fifth number-one album. The eponymous lead single was released on October 23. The single debuted at number one on the BillboardHot 100, becoming Grande's fifth chart-topping single and breaking numerous records. Grande became the first artist to have five number-one debuts on the Hot 100 and the first artist to have their first five number ones debut at the top. "Positions" became her third number-one single in 2020 following "Stuck With U" and "Rain on Me", making Grande the first artist since Drake to have three number-one singles in a single calendar year and the first female artist to do so since Rihanna and Katy Perry in 2010. Alongside the release of Positions, the song from the album "34+35" served as the second single off the album. The song debuted at number 8, becoming Grande's eighteenth top ten single. Grande would then release the remix of the song on January 15, 2021 featuring American Rappers Doja Cat and Megan Thee Stallion. The remix helped the song reach a new peak at number two, the highest-charting song credited to three or more female soloists on the Hot 100 since Christina Aguilera, Mýa, Pink and Lil' Kim's "Lady Marmalade" in 2001. The remix was one of five additional tracks which were included on the deluxe edition of Positions, released on February 19, 2021. On November 13, 2020, Grande made a surprise appearance on the Adult Swim Festival, performing alongside music artist Thundercat, performing his song "Them Changes", which Grande has previously covered. Grande, alongside Jennifer Hudson, would also be featured on a remix of Mariah Carey's 2010 Christmas song, "Oh Santa!". The song was released on December 4, 2020 as part of Mariah Carey's Magical Christmas Special. Grande released the concert film for her Sweetener World Tour, entitled Excuse Me, I Love You on December 21, 2020, exclusively on Netflix.
Grande's music is generally pop and R&B with elements of EDM, hip hop, and trap, the latter first appearing prominently on her Christmas & Chill extended play. While consistently maintaining pop-R&B tones, she has increased incorporation of trap into her music as her career has progressed thanks to her work with record producerTommy Brown. She has worked with Brown on every album and stated that "one of the things I love most about working with Tommy is that none of the beats he plays me ever sound the same." Grande learned how to sound engineer and produce because she loves being hands on during every project, and revealed that Mac Miller taught her how to work with Pro Tools.Justin Tranter, a recent collaborator, felt inspired to see how involved Grande is in her music "from the writing to the vision to the storytelling and to even engineering and comping her own vocals." She has co-written several of her songs addressing a wide variety of themes such as love, sex, wealth, breakups, independence, empowerment, self-love and moving on from the past.
Grande's debut album, Yours Truly was complimented for recreating the R&B "vibe and feel of the 90s" with the help of songwriter and producer Babyface. Her follow-up, My Everything, was described as an evolution from her debut record with a new sound exploring EDM and electropop genres. She followed her pop-R&B sound on her third album, Dangerous Woman, which was praised by the Los Angeles Times for adapting to different styles with the reggae-pop "Side to Side", the dance-pop-influenced "Be Alright", and the fusion of guitar and trap in "Sometimes". Her trap-pop sound is heavily featured on her fourth and fifth studio albums, Sweetener and Thank U, Next. Elias Leight of Rolling Stone believes "with her new album Sweetener, she set her sights on conquering trap, savage basslines and jittery swarms of drum programming." She also "embraces the sound of hard-bitten Southern hip-hop" exploring elements of funk music with themes of love and prosperity. Craig Jenkins of Vulture wrote that Grande had changed and approached her style to trap and hip hop, filled with R&B undertones on Thank U, Next, with lyrics about breakups, empowerment, and self-love. Her sixth album, Positions, expands on the R&B and trap-pop sound of Sweetener and Thank U, Next, with topics about sex and romance.
Grande grew up listening mainly to urban pop and 1990s music and says that "Over the Rainbow" was one of the first songs she remembers singing because "Wizard Of Oz was always my favorite movie when I was younger."Mariah Carey and Whitney Houston are her biggest vocal influences: "I love Mariah Carey. She is literally my favorite human being on the planet. And of course Whitney [Houston] as well. As far as vocal influences go, Whitney and Mariah pretty much cover it." Alongside Carey and Houston, Grande's other key influences include Celine Dion and Madonna. She reflects on her childhood by posting videos of herself singing songs from Dion's 1997 album Let's Talk About Love on her social media. Grande credits Madonna for "pav[ing] the way for me and also every other female artist" and admitted to being "obsessed with her entire discography". She credited Gloria Estefan with inspiring her to pursue a music career, after Estefan saw and complimented Grande's performance on a cruise ship when she was eight years old.
She praised Imogen Heap's "intricate" song structure and named Judy Garland as a childhood influence, admiring the latter's ability to tell "a story when she sings". Musically, Grande admires India.Arie because her "music makes me feel like everything is going to be okay" and loves Brandy's songs because "her riffs are incredibly on point."Destiny's Child and Beyoncé are also major influences and inspirations in her career. She has also expressed admiration for rappers who impact the music industry without a planned release date, telling Billboard, "My dream has always been to be — obviously not a rapper, but, like, to put out music in the way that a rapper does. I feel like there are certain standards that pop women are held to that men aren't. ... It's just like, 'Bruh, I just want to ... drop [music] the way these boys do." It inspired her to release "Thank U, Next" without any prior announcement, which The Ringer believes "is more of a Drake move than an Ariana Grande move."
Grande is a light lyric soprano, possessing a four-octave vocal range and a whistle register. With the release of Yours Truly, critics compared Grande to Mariah Carey because of her wide vocal range, sound and musical material. Julianne Escobedo Shepherd of Billboard wrote that both Carey and Grande have "the talent to let their vocals do the talking ... that's not where the similarities end. ... Grande is subverting it with cute, comfortable, and on-trend dresses with a feminine slant." Grande responded to the comparisons, "[I]t's a huge compliment, but when you hear my entire album, you'll see that Mariah's sound is much different than mine." Steven J. Horowitz of Billboard wrote in 2014, "With her sophomore album, the 'Problem' singer no longer resembles [Carey] – and that's okay."
Mark Savage of BBC News commented, "Grande is one of pop's most intriguing and gifted singers. A magnetic performer with unrivalled vocal control". In The New York Times, Jon Pareles wrote that Grande's voice "can be silky, breathy or cutting, swooping through long melismas or jabbing out short R&B phrases; it's always supple and airborne, never forced." Composer and playwright Jason Robert Brown addressed Grande in a 2016 Time magazine article: "[N]o matter how much you are underestimated ... you are going to open your mouth and that unbelievable sound is going to come out. That extraordinary, versatile, limitless instrument that allows you to shut down every objection and every obstacle."
Grande during an interview in 2016, wearing her signature high-ponytail hairstyle
Grande cited Audrey Hepburn as a major style influence in her early years of fame, but began to find emulating Hepburn's style "a little boring" as her career has progressed. She also drew inspiration from actresses of the 1950s and 1960s, such as Ann-Margret, Nancy Sinatra and Marilyn Monroe. Grande's modest look early in her career was described as "age appropriate" in comparison to contemporary artists who grew up in the public eye. Jim Farber of New York Daily News wrote in 2014 that Grande received less attention "for how little she wears or how graphically she moves than for how she sings." That year, she abandoned her earlier style and began wearing short skirts and crop tops with knee-high boots in performances and on red carpets. She also started incorporating cat and bunny ears regularly into her wardrobe. In recent years she started wearing oversized jackets and hoodies. Grande's style is often imitated by social media influencers, and celebrities. After years of dyeing her hair red for her role as Cat Valentine, Grande wore extensions as her hair recovered from the damage. Anne T. Donahue of MTV News noted that her "iconic" high ponytail has received more attention than her fashion choices.
Although Grande drew criticism for alleged impolite interactions with reporters and fans in 2014, she dismissed these reports as "weird, inaccurate depictions".Rolling Stone wrote: "Some may cry 'diva', but it's also Grande just taking a stand to not allow others to control her image." In July 2015, Grande was seen on surveillance video in a doughnut shop licking doughnuts that were on display and saying "I hate Americans. I hate America. This is disgusting", referring to a tray of doughnuts. She apologized, writing that she is "extremely proud to be an American" and that her comments related to American obesity. She later released a video apology for "behaving poorly". The incident was parodied by The Muppets and featured in Miley Cyrus' Saturday Night Live cover of "My Way", about the regrets of the summer of 2015. Grande herself poked fun at the incident while hosting Saturday Night Live in 2016 by saying, "A lot of kid stars end up doing drugs, or in jail, or pregnant, or get caught licking a doughnut they didn't pay for." In 2020, she revealed that she stopped doing interviews for some time due to fear of her words being misconstrued and her being labeled a "diva".
Grande has broken numerous Hot 100 records. Grande has a total of sixteen top ten debuts thus far, beginning with her first single "The Way"; the lead single from each of her first five studio albums have debuted in the top ten, making her the only artist to achieve this. In 2020, she became the first act to have her first five number one singles, "Thank U, Next", "7 Rings", "Stuck With U", "Rain on Me", and "Positions" debut at number one; that year, Grande also broke the record for the most number one debuts. Grande would also become the first artist to have three singles debut at number one on a single calendar year. She later broke the record for most simultaneously-charting songs on the top 40 of the Hot 100 for a female artist with the release of her fifth studio album, Thank U, Next, when eleven of the twelve tracks charted within the region (later surpassed by Billie Eilish). The three singles from Thank U, Next, "7 Rings", "Break Up with Your Girlfriend, I'm Bored", and "Thank U, Next" charted at numbers one, two, and three respectively on the week of February 23, 2019, making Grande the first solo artist to occupy the top three spots of the Billboard Hot 100 and the first artist to do so since the Beatles in 1964. With her album Thank U, Next, Grande set the record for the largest streaming week for a pop album and for a female artist, with 307 million on-demand audio streams. As of May 2021, Grande has 70 entries on the Hot 100, becoming the fourth female artist with the most Hot 100 entries.
Grande performing at the Stand Up to Cancer event in September 2014
At age ten, Grande co-founded the South Florida youth singing group Kids Who Care, which performed at charitable fund-raising events and raised over $500,000 in 2007 alone. In 2009, as a member of the charitable organization Broadway in South Africa, Grande and her brother Frankie performed and taught music and dance to children in Gugulethu, South Africa.
She was featured with Bridgit Mendler and Kat Graham in Seventeen magazine in a 2013 public campaign to end online bullying called "Delete Digital Drama". After watching the film Blackfish that year, she urged fans to stop supporting SeaWorld. In September 2014, Grande participated at the charitable Stand Up to Cancer television program, performing her song "My Everything" in memory of her grandfather, who had died of cancer that July. Grande has adopted several rescue dogs as pets and has promoted pet adoption at her concerts. In 2016, she launched a line of lip shades called "Ariana Grande's MAC Viva Glam" with MAC Cosmetics, the profits of which benefited people affected by HIV and AIDS.
In 2015, Grande and Miley Cyrus performed a cover of Crowded House's "Don't Dream It's Over" as part of Cyrus' "Backyard Sessions" to benefit her Happy Hippie Foundation, which helps homeless and LGBT youths. Later that year, Grande headlined the Dance On the Pier event, part of the LGBT Pride Week in New York City. As a feminist, Grande wrote a well-received, "empowering" essay on Twitter decrying the double standard and misogyny in the focus of the press on female musicians' relationships and sex lives instead of "their value as an individual". She noted that she has "more to talk about" concerning her music and accomplishments rather than her romantic relationships. In 2016, E! writer Kendall Fisher called her "a feminist hero". That year, Grande joined Madonna to raise funds for orphaned children in Malawi; she and Victoria Monét recorded "Better Days" in support of the Black Lives Matter movement. To aid the victims of the Manchester Arena bombing in 2017, Grande organized the One Love Manchester concert and re-released "One Last Time" and her live performance of "Over the Rainbow" at the event as charity singles. The total amount raised was reportedly $23 million (more than £17 million), and she received praise for her "grace and strength" in leading the benefit concert. Madeline Roth of MTV wrote that the performance "bolstered courage among an audience that desperately needed it. ... Returning to the stage was a true act of bravery and resilience". In 2017, New York magazine's Vulture section ranked the event as the No. 1 concert of the year, and Billboard's Mitchell Harrison called Grande a "gay icon" for her LGBT-friendly lyrics and performances and "support for the LGBTQ community".
In September 2017, Grande performed in A Concert for Charlottesville which benefitted the victims of the August 2017 white nationalist rally in Charlottesville, Virginia. In March 2018, she participated in March for Our Lives to support gun control reform. Grande donated the proceeds from the first show in Atlanta on her Sweetener World Tour to Planned Parenthood in a response to the passage of a number of anti-abortion laws in several states including Georgia. During the COVID-19 pandemic, Grande donated between $500 and $1,000 each to a number of fans as financial support. Grande also supported a COVID-19 fund named Project 100, which aimed to provide $1,000 digital payments to 100,000 families who have been greatly impacted by the pandemic. In May 2020, Grande announced that all net proceeds from her collaboration with singer Justin Bieber, "Stuck With U", would be donated to the First Responders Children's Foundation to fund grants and scholarships for children of frontline workers who are working during the global pandemic. That month, Grande joined a Los Angeles protest against the murder of George Floyd, demanding justice and asking fans to sign petitions condemning the act of police brutality. She highlighted white privilege and called for more activism outside social media. In December 2020, Grande, and Scott and Brian Nicholson, her choreographers and friends, launched "Orange Twins Rescue", an animal rescue center based in Los Angeles.
In October 2014, Grande joined the bottled water brand WAT-AAH! as an equity holder and partner. In November 2015, she released a limited edition handbag in collaboration with Coach. In January 2016, she launched a makeup collection with MAC Cosmetics, donating 100% of proceeds to the MAC AIDS Fund. In February 2016, Grande launched a fashion line with Lipsy London. Later that year, she teamed up with Brookstone, using the concept art of artist Wenqing Yan, to design cat ear headphones. In 2017, Grande collaborated with Square Enix to create a character based on herself for the mobile gameFinal Fantasy Brave Exvius. Grande was a limited time unlockable character as part of the Dangerous Woman Tour event, which also included an orchestral remix of Grande's song "Touch It"; the character, named Dangerous Ariana, is a magical support character who uses music-based attacks. In September 2017, she became a brand ambassador for Reebok. In August 2018, she partnered with American Express for The Sweetener Sessions, a partnership which continued through the Sweetener World Tour in 2019, alongside T-Mobile. In March 2019, she partnered with Starbucks for the launch of the Cloud Macchiato beverage. In May 2019, Grande was announced as the face of Givenchy's Fall-Winter campaign. The campaign began in July and generated $25.13 million in media impact value.Beats, Samsung, Fiat, Reebok, and Guess products have been featured in Grande's music videos. She has appeared in commercials for Macy's, T-Mobile, and Apple, as well as for her own fragrances.
Grande has released eight fragrances with Luxe Brands. She launched her debut fragrance, Ari by Ariana Grande, in 2015. In the wake of its success, she launched her second fragrance, Sweet Like Candy, in 2016. Her third fragrance, Moonlight, was released in 2017; her latest fragrances, Cloud, Thank U, Next, and R.E.M. launched in 2018, 2019, and 2020, respectively. The collection also included the limited editions Frankie (2016), and Sweet Like Candy Limited Edition (2017). The fragrances won the Fragrance Foundation Award multiple times, most recently with R.E.M. in 2021. Since the launch in 2015, the franchise made $500 million in sales globally.
After recording "The Way" with Mac Miller in 2012, the two began dating in 2016. They collaborated on the single "My Favorite Part", released in September 2016, on Miller's album The Divine Feminine (2016). Their relationship ended by May 2018. That September, Miller died from an accidental drug overdose; Grande expressed grief over his death on social media and called him her "dearest friend."
In May 2018, Grande began dating actor and comedian Pete Davidson and they became engaged the following month. They called off their engagement and ended the relationship in October 2018.
Grande began dating real estate agent Dalton Gomez in January 2020. Their relationship, while mostly private, was made public during the music video of her and Justin Bieber's charity single "Stuck With U". Grande announced their engagement on December 20, 2020, after eleven months of dating. On May 15, 2021, the couple married in a private ceremony at her home in Montecito, California. Her wedding pictures became the most-liked Instagram post that features people, with over twenty-five million likes. The most-liked post overall on the platform is a photo of an egg, which has over 55 million likes.
^Mueller, Marissa G. (June 7, 2019). "Ariana Grande Wore Her Hair Down Again, and Fans Still Can't Handle It". Allure. Condé Nast. Since people give me such a hard time about my hair I thought I'd take the time to explain the whole situation to everybody," she wrote on Facebook. "I had to bleach my hair and dye it red every other week for the first 4 years of playing Cat... as one would assume, that completely destroyed my hair.