30 (Adele album)

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30
Adele - 30.png
Studio album by
Adele
Released19 November 2021 (2021-11-19)
Recordedc. 2019–2021
Genre
Length58:15
Label
Producer
Adele chronology
25
(2015) 		30
(2021)
Singles from 30
  1. "Easy on Me"
    Released: 15 October 2021
  2. "Oh My God"
    Released: 29 November 2021

30 is the fourth studio album by English singer-songwriter Adele, released on 19 November 2021 by Melted Stone and Columbia Records. It comprises pop, jazz and soul ballads addressing Adele's divorce, motherhood, and the scrutiny of fame, with themes of heartache, acceptance, and hope.

Adele wrote 30 between 2018 and 2021 with producers including Greg Kurstin, Tobias Jesso Jr., Max Martin and Shellback, all of whom worked on her previous record, 25 (2015); new collaborators include Ludwig Göransson, and Inflo of the English band Sault. American jazz pianist Erroll Garner is posthumously credited as a featured artist on "All Night Parking", marking the first guest performance on a standard album by Adele.

The lead single, "Easy on Me", was released on 15 October 2021 to international success. The extensive promotional campaign included a CBS concert special, Adele One Night Only, featuring an interview by American talk show host Oprah Winfrey, on 14 November 2021, followed by an ITV concert special, An Audience with Adele on 21 November 2021. Two British Summer Time Hyde Park are scheduled for July 2022. 30 received acclaim for its cinematic instrumentation, vocal performances and honest themes. It has topped the charts in Australia, Austria, Belgium, Canada, Denmark, Finland, Germany, Iceland, Ireland, Lithuania, New Zealand, Norway, Scotland, Spain, Sweden, Switzerland, the United Kingdom and the United States.

Background

Following Adele's marriage to Simon Konecki in 2018, 2 years later than media outlets reported,[1] Adele filed for divorce in 2019.[2] Following the separation from Konecki, and on a journey of self-healing, Adele began therapy sessions and mended the estranged relationship with her father.[2] Through this period Adele would suffer from anxiety, something she stated in an interview with Vogue inspired 30, along with her separation from Konecki, the scrutiny of fame and her motherhood.[2]

In 2018, mainstream media outlets reported that Adele was working on her fourth studio album.[3] On 5 May 2019, her 31st birthday, Adele posted several black-and-white pictures of herself on her Instagram account celebrating the occasion, along with a message reflecting on the preceding year. The message ended with, "30 will be a drum n bass record to spite you". Media outlets took the post as an indication for the arrival of a new album from Adele.[4][5]

On 15 February 2020, Adele announced at a friend's wedding that her fourth studio album would be out by September 2020.[6] However, she would later confirm that the album's production and release had been delayed due to the COVID-19 pandemic.[7] In January 2021, Adele divorced Simon Konecki, her then-husband and father to her son.[8]

Recording

Using music as an outlet post-divorce, Adele went to the studio describing it as "basically running away".[9] Adele wanted to create a "safe space" during the albums recording and opted to work with less people than on her previous project 25.[10] Adele reunited with long-time collaborator and American record producer Greg Kurstin, as well as previous collaborators and Swedish producers and songwriters Max Martin and Shellback, and Canadian singer-songwriter Tobias Jesso Jr. Adele also worked with producers for the first time, including Swedish composer Ludwig Göransson, and British producer Inflo (of the music collective Sault).[2][11]

Adele immediately gravitated towards Inflo, due to their similar age and both being raised in North London. The pair's recording sessions would often start with extensive conversations, before pin-pointing an emotion they wanted to write about.[10] Together they wrote and produced three songs, "Woman like Me", "Hold On" and "Love Is a Game". The latter was inspired by Breakfast At Tiffany's, which was played on mute during the recording sessions.[2] By February 2021, 30 was mostly completed, except for some orchestral elements and backing vocals.[9]

Composition

Stereogum described 30 as primarily a pop, jazz and soul album.[12]

Release and promotion

Starting on 1 October 2021, billboards and light displays carrying the number "30" started appearing around the world, such as at popular spots like Buckingham Palace, the Eiffel Tower, the Empire State Building, the Colosseum and the Louvre, fueling widespread speculation that Adele would be returning with her fourth album, 30.[13] On 4 October 2021, Adele changed all her social media profile images to a navy blue photo and also updated her website to match with a brand new logo.[14]

In October 2021, Adele became the first person to simultaneously appear the same month on covers of American[2] and British[15] editions of Vogue, both of which featured separate photoshoots for the magazines, and interviews on the new album.[16] On 13 October 2021, Adele revealed the album via social media, confirming both the title 30 and the release date of 19 November 2021.[17] The next day, the album was made available for pre-order in CD, digital, LP (two black vinyl discs), and cassette formats on Adele's website.[18] 30 is Adele's first release not under her previous label XL Recordings; instead, it was released by her label Melted Stone, with worldwide distribution on Columbia Records (previously only handling distribution of Adele's catalogue in North America).[19] Vogue's "73 Questions" video interview segment featuring Adele was released online on 21 October 2021.[20] The track-listing of 30 was revealed on 1 November 2021. The Target-exclusive deluxe edition adds two bonus tracks and a duet version of "Easy on Me" with American singer-songwriter Chris Stapleton.[21][22]

On 4 November, two weeks prior to the album release, Consequence reported that "a major delay in vinyl production" was caused due in part to 30. In a 3 November report, Variety had stated that Adele had to turn the album in six months beforehand in order to have its vinyl LPs ready for 19 November, the day it releases. More than half a million vinyl copies of 30 were manufactured in the months leading up to the release day, with Sony Music removing catalogue albums from its overseas pressing plants to ensure "there won't be any shortage of Adele LPs going into the holidays", which coupled with the pre-existing delay in production due to the COVID-19 pandemic, became detrimental to albums by other artists. Ed Sheeran stated "there's like three vinyl factories in the world, so you have to do it like really upfront—and Adele had basically booked out all the vinyl factories, so we had to get a slot and get our album in there. It was like me, Coldplay, Adele, Taylor, ABBA, Elton, all of us were trying to get our vinyls printed at the same time."[23][24]

Singles

The lead single, "Easy on Me", was released on 15 October 2021.[25] The accompanying music video was directed by Canadian filmmaker Xavier Dolan in Sutton, a town in southwestern Quebec.[26] The song topped the charts in 23 countries, including the UK Singles Chart and the US Billboard Hot 100.[27][28] "Oh My God" was released as the second single on 29 November 2021.[29]

Concerts

As part of the promotion in the US, on 18 October 2021, CBS announced Adele One Night Only, a two-hour concert and television show by Adele, featuring an interview segment with American talk show host Oprah Winfrey; the special was shot at Griffith Observatory in Los Angeles, and aired on 14 November 2021.[30] The concert special drew 11.7 million viewers.[31] For the UK, another concert special called An Audience with Adele will air on 21 November via the free-to-air channel ITV, and will released to its on-demand platform ITV Hub; the one-off concert was captured at the London Palladium in London, and will an audience consisting of both fans and Adele's "own personal heroes and heroines, fellow musicians, artists, actors, sportsmen, sportswomen and more."[32] Adele is also slated to play two concerts at British Summer Time Hyde Park, London, on 1–2 July 2022. Tickets were made available on 26 October 2021 on Adele's website and via American Express.[33] Its "extortionate" ticket prices was met with criticism from many fans online, with the lowest possible price costing £90 and the highest being £579.95.[34][35]

Critical reception

Professional ratings
Aggregate scores
SourceRating
AnyDecentMusic?7.9/10[36]
Metacritic88/100[37]
Review scores
SourceRating
AllMusic4.5/5 stars[38]
The Daily Telegraph5/5 stars[39]
Entertainment WeeklyA–[40]
The Guardian3/5 stars[41]
The Independent4/5 stars[42]
The Line of Best Fit8/10[43]
NME3/5 stars[44]
Pitchfork8.2/10[45]
Rolling Stone5/5 stars[46]
The Times4/5 stars[47]

30 received widespread acclaim from music critics, many of whom dubbed it Adele's best album yet.[48] On Metacritic, which assigns a normalised score out of 100 to ratings from publications, the album received a weighted mean score of 88 based on 23 reviews, indicating "universal acclaim".[37] It is Adele's highest-rated album on the site.[49]

Rolling Stone music journalist Rob Sheffield called 30 Adele's "toughest, most powerful album yet" with the best vocal performances of her career, and praised its "deft" production by her collaborators.[46] Neil McCormick, in his review for The Daily Telegraph, hailed 30 as her strongest record yet, containing "powerhouse" songs with "intense" emotions and "bravura" performances.[39] Emma Swann of DIY described the album as "raw and uncompromising", matching cinematic music with lyrics on "the pain, the self-flagellation, the hope, the acceptance."[50]

Evening Standard's David Smyth called 30 "a devastating comeback" filled with both uptempo songs and heavy ballads.[51] Mikael Wood of Los Angeles Times opined the album examines "love's causes and consequences" using Adele's personal experiences, and highlighted her "soaring yet pulpy, gorgeous" vocals.[52] The Independent critic Annabel Nugent found the subject matter candid, unfiltered and "unmediated", as well as containing some optimistic love songs, unlike her previous records whose sad themes "can be wearisome in excess."[42] Kate Solomon, writing for i, said that 30 was a "reverent and messy, polished and painful" album from a "woman in turmoil, from raging wine-fuelled nights to quiet teary moments".[53]

David Cobbald, reviewing for The Line of Best Fit, complimented the theatrical essence of 30 and the use of electronic instruments and synthesisers in its production, but dismissed songs such as "Oh My God" and "Can I Get It" as "questionable".[43] Pitchfork critic Jillian Mapes called 30 an "incredibly moving album" and Adele's most ambitious work to-date due to its "nuanced" production, but ruled out "Can I Get It" as a non-essential, pop radio filler.[45] Reviews by NME's El Hunt and The Guardian's Alexis Petridis were mixed. Hunt said 30 was Adele's most creative album, but with lyrics still in "safer territory"; Hunt appreciated the new sounds, but felt the compositions of "Hold On", "I Drink Wine" and "Can I Get It" were jarring.[44] Petridis said the album is monotonous musically and lyrically to her previous albums, and "given their sales figures, you couldn't blame Adele for declining to even tinker with a formula that clearly ain't broke. But she does, and it makes for 30's highlights."[41]

Commercial performance

On 29 October 2021, three weeks before the release, the album broke the Apple Music record for the most pre-added album ever on the streaming platform, surpassing Billie Eilish's Happier Than Ever (2021); 30 also broke the record for the largest number of pre-adds in a single day, as well as the record for achieving it in the shortest timeframe.[54]

United Kingdom

On 22 November 2021, the Official Charts Company reported that 30 logged 167,000 chart sales in the UK in the first half of its opening week, which was larger than the rest of the chart's top 40 combined.[55] After five days of release, the album claimed the biggest opening week of 2021 in the country. With 219,000 chart sales, 30 overtook ABBA's Voyage which opened with 204,000 chart sales earlier that month. It is also the highest opening week for an album by a female artist since Adele's own 25.[56] The album debuted at number one on the Official Albums Chart with 261,000 copies sold, garnering the highest sales week for an album since Ed Sheeran's Divide (2017). Adele also achieved a chart double on the Official Singles Chart that week, with "Easy on Me" at number one, and "Oh My God" debuting at number two, while "I Drink Wine" debuted at number four.[57]

United States

In the United States, 30 became the top-selling album of 2021 after its first three days.[58] With 500,000 pure copies sold in the timeframe, it surpassed Taylor Swift's Evermore (2020), which previously held the title with 462,000 copies. The album also claimed the biggest sales week of the year, topping the 369,000 copies that Red (Taylor's Version) sold earlier that month. 30 moved 575,000 album-equivalent units in the three-days span.[59] The following day, 30 surpassed Certified Lover Boy by Drake for the biggest opening sales week of 2021 for an album, earning 660,000 equivalent album units in its first four days in the country; 560,000 of that sum being album sales.[60]

The album debuted atop the Billboard 200 with 839,000 album-equivalent units, including 692,000 pure album sales. It earned 185.39 million on-demand streams, achieving the fourth highest streaming debut of the year by a female artist. With its 692,000 sales total, it nearly doubled the year's previous biggest sales week set by Red (Taylor's Version). It additionally surpassed the sales of any album in the previous 11 months combined, and tallied the highest sales week for any album since Reputation (2017).[61] 30 also outsold the other 50 bestselling albums that week combined.[62]

Globally

Outside of the UK, 30 performed very well in Europe. It debuted at number one in Germany, and with "Easy on Me" being at number one on the German singles chart, Adele became the first female artist to occupy the number one slots on the single and album charts thrice there simultaneously.[63] In Ireland, 30 debuted at number one, outselling the rest of the Top 10 combined.[64] 30 also topped the charts in Austria, Belgium, Finland, Lithuania, Netherlands, Norway, Scotland, Sweden, and Switzerland.

30 debuted atop the Billboard Canadian Albums Chart, becoming her third chart-topping album there.[65]

The album also topped the charts in Australia, where it scored the highest first week sales for any album since Divide in 2017.[66] It also did so in New Zealand where it went gold in its first week of release for surpassing sales of 7,500.[67]

In Asia, 30 debuted at number five on the Oricon Japanese Albums chart,[68] and number four on the Billboard Japanese Albums Chart.[69]

Track listing

Standard edition
No.TitleWriter(s)Producer(s)Length
1."Strangers by Nature"
Göransson3:02
2."Easy on Me"
Kurstin3:44
3."My Little Love"
  • Adkins
  • Kurstin
Kurstin6:29
4."Cry Your Heart Out"
  • Adkins
  • Kurstin
Kurstin4:15
5."Oh My God"
  • Adkins
  • Kurstin
Kurstin3:45
6."Can I Get It"
  • Martin
  • Shellback
3:30
7."I Drink Wine"
  • Adkins
  • Kurstin
Kurstin6:16
8."All Night Parking" (with Erroll Garner)
  • Adkins
  • Garner[a]
2:41
9."Woman like Me"
Inflo5:00
10."Hold On"
  • Adkins
  • Inflo
Inflo6:06
11."To Be Loved"
6:43
12."Love Is a Game"
  • Adkins
  • Inflo
Inflo6:43
Total length:58:14
Target and Japanese limited edition bonus tracks
No.TitleWriter(s)Producer(s)Length
13."Wild Wild West"
  • Adkins
  • Göransson
Göransson3:46
14."Can't Be Together"
  • Adkins
  • Kurstin
Kurstin4:17
15."Easy on Me" (with Chris Stapleton)
  • Adkins
  • Kurstin
Kurstin3:44
Total length:70:02

Notes

  • ^[a] "All Night Parking" is built around the musical base of "Finding Parking" (2017) by Joey Pecoraro, which in turn samples the song "No More Shadows" (1964) by Erroll Garner.

Personnel

Musicians

Technical

  • Randy Merrill – mastering
  • Matt Scatchell – mixing (1–5, 7–12)
  • Tom Elmhirst – mixing (1–5, 7–12)
  • Serban Ghenea – mixing (6)
  • John Hanes – mixing (6)
  • Riley Mackin – engineering (1)
  • Steve Churchyard – engineering (1, 3, 7, 10, 12-15)
  • Alex Pasco – engineering (2–5, 7)
  • Greg Kurstin – engineering (2–5, 7, 14, 15), vocal engineering (8)
  • Julian Burg – engineering (2–5, 7, 14, 15), vocal engineering (8)
  • Lasse Mårtén – engineering (6)
  • Michael Ilbert – engineering (6)
  • Sam Holland – engineering (6)
  • Inflo – engineering (9, 10, 12)
  • Matt Dyson – engineering (9, 12)
  • Todd Monfalcone – engineering (9)
  • Tom Campbell – engineering (10)
  • Ivan Wayman – engineering (11)
  • Shawn Everett – engineering (11)
  • Ryan Lytle – engineering (12), engineering assistance (9)
  • Bryce Bordone – engineering assistance (5, 6)
  • Brian Rajaratnam – engineering assistance (10)

Charts

Chart performance for 30
Chart (2021) Peak
position
Australian Albums (ARIA)[70] 1
Austrian Albums (Ö3 Austria)[71] 1
Belgian Albums (Ultratop Flanders)[72] 1
Belgian Albums (Ultratop Wallonia)[73] 2
Canadian Albums (Billboard)[74] 1
Czech Albums (ČNS IFPI)[75] 2
Danish Albums (Hitlisten)[76] 1
Dutch Albums (Album Top 100)[77] 1
Finnish Albums (Suomen virallinen lista)[78] 1
French Albums (SNEP)[79] 2
German Albums (Offizielle Top 100)[80] 1
Icelandic Albums (Plötutíðindi)[81] 1
Irish Albums (OCC)[82] 1
Italian Albums (FIMI)[83] 2
Japanese Albums (Oricon)[84] 5
Japanese Hot Albums (Billboard Japan)[85] 4
Lithuanian Albums (AGATA)[86] 1
New Zealand Albums (RMNZ)[87] 1
Norwegian Albums (VG-lista)[88] 1
Scottish Albums (OCC)[89] 1
Spanish Albums (PROMUSICAE)[90] 1
Swedish Albums (Sverigetopplistan)[91] 1
Swiss Albums (Schweizer Hitparade)[92] 1
UK Albums (OCC)[93] 1
US Billboard 200[61] 1

Certifications

Certifications for 30
Region Certification Certified units/sales
New Zealand (RMNZ)[94] Gold 7,500double-dagger
United Kingdom (BPI)[95] Gold 100,000double-dagger

double-dagger Sales+streaming figures based on certification alone.

Release history

Release dates and formats for 30
Region Date Format(s) Label Ref.
Various 19 November 2021
Columbia [18]

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Presented content of the Wikipedia article was extracted in 2021-12-02 based on https://en.wikipedia.org/?curid=60671376