This list contains the top 20 posts with the most likes on the photo and video-sharing social networking service Instagram.
The most-liked post as of December 2022[update] is a carousel of Argentine footballer Lionel Messi and his teammates celebrating winning the 2022 FIFA World Cup, which has been liked by over 74 million different accounts. Uploaded on 18 December 2022, the post shows Messi lifting his first World Cup Trophy after Argentina's win over France in the final. It is also the most liked post of all time across all social media platforms.
On December 18, 2022, footballer Lionel Messi posted a carousel with photos of him lifting the FIFA World Cup Trophy and celebrating with his teammates after winning the 2022 FIFA World Cup with Argentina, which reached 10 million likes within the first 39 minutes of its sharing.[1] The following day, the post became the most-liked Instagram post in the first 24 hours of its sharing, with 50 million likes, and it also became the most-liked ever for a sportsperson, breaking the record of Cristiano Ronaldo, whose photo from November 19, 2022, of him and Messi playing chess, reached 42 million baruch likes.[2][3][4] On December 20, 2022, the post reached over 56 million likes, surpassing the previous record held by @world_record_egg.[5][6][7] Messi also has a record nine out of the top 20 most-liked posts, with posts mainly released around the 2022 World Cup.
Within 48 hours of Messi posting, the Instagram post had surpassed 64 million likes, and in doing so, it became the most-liked social media post ever across all social media platforms, by overtaking the most-liked post on YouTube, the music video for the song Despacito, which had reached 50.2 million likes, and the most-liked post on TikTok, a video uploaded by Bella Poarch featuring her lip-syncing to the song "Sophie Aspin Send", which had reached 60.3 million likes.[8][9] This also meant that it became the first ever post on Instagram to reach 60 and 70 million likes, achieving that in just 3 days since it was posted.[10]
The world record egg responded with “Today Lionel Messi has taken the crown, for now. But I’m still left with one question... Who is the greatest of all time – Cristiano Ronaldo or Leo Messi?”[11]
On January 4, 2019, the account @world_record_egg posted a photo of an egg with the specific purpose of surpassing the then most-liked Instagram post, a picture of Kylie Jenner's daughter with 18.6 million likes.[12] The photo of the egg was originally taken by Serghei Platanov, who then posted it to Shutterstock on June 23, 2015, with the title "eggs isolated on white background."[13] The creator of the @world_record_egg account was Chris Godfrey, an advertising creative, and his friends CJ Brown and Alissa Khan-Whelan.[14][15]
On January 14, 2019, the egg post became the most-liked post on Instagram, to which the egg's account owner wrote "This is madness. What a time to be alive."[16] Jenner responded with a video on Instagram of her cracking an egg open with the caption: "Take that little egg."[17] Platanov was surprised by his photo's popularity, writing, "Egg is just an egg."[13]
Two accounts have more than one of the most-liked posts in the top 20: Lionel Messi has nine, and Cristiano Ronaldo has five. Ten of them are centred around a single occasion, namely the 2022 FIFA World Cup, which is a record by itself.
Rank | Account name | Owner | Post description | Post | Likes (millions) |
Date posted (UTC) |
---|---|---|---|---|---|---|
1 | @leomessi | Lionel Messi | Photos of Messi and the Argentinian national football team after winning the 2022 FIFA World Cup | [1] | 74.1 | December 18, 2022 |
2 | @world_record_egg | Chris Godfrey | An egg | [2] | 58.7 | January 4, 2019 |
3 | @leomessi | Lionel Messi | Messi in bed with the FIFA World Cup Trophy | [3] | 54.0 | December 20, 2022 |
4 | @cristiano | Cristiano Ronaldo | Ronaldo and Lionel Messi playing chess, advertising for Louis Vuitton | [4] | 42.5 | November 19, 2022 |
5 | @leomessi | Lionel Messi | Lionel Messi on an airplane with the FIFA World Cup Trophy | [5] | 41.6 | December 19, 2022 |
6 | @leomessi | Lionel Messi | Celebrating the 2022 FIFA World Cup win in Argentina | [6] | 33.9 | December 21, 2022 |
7 | @cristiano | Cristiano Ronaldo | After elimination of Portugal from the 2022 FIFA World Cup | [7] | 33.4 | December 11, 2022 |
8 | @leomessi | Lionel Messi | Messi and Cristiano Ronaldo playing chess, advertising for Louis Vuitton | [8] | 32.8 | November 19, 2022 |
9 | @cristiano @georginagio |
Cristiano Ronaldo Georgina Rodríguez |
Their twins pregnancy announcement | [9] | 32.7 | October 28, 2021 |
10 | @xxxtentacion | XXXTentacion | Final post before his death | [10] | 30.5 | May 20, 2018 |
11 | @cristiano | Cristiano Ronaldo | Post in remembrance of Pelé | [11] | 29.8 | December 29, 2022 |
12 | @leomessi | Lionel Messi | After 2022 FIFA World Cup match against Croatia | [12] | 29.6 | December 14, 2022 |
13 | @cristiano @alnassr_fc |
Cristiano Ronaldo Al Nassr FC |
Joining Al Nassr FC | [13] | 27.3 | December 30, 2022 |
14 | @arianagrande | Ariana Grande | Grande's wedding with Dalton Gomez | [14] | 26.3 | May 26, 2021 |
15 | @zendaya | Zendaya | Happy birthday post to Tom Holland | [15] | 25.7 | June 1, 2022 |
16 | @tomholland2013 | Tom Holland | Recreating the "Spider-Man pointing" meme with Tobey Maguire and Andrew Garfield | [16] | 24.8 | February 23, 2022 |
17 | @kyliejenner | Kylie Jenner | Second pregnancy announcement | [17] | 24.8 | September 8, 2021 |
18 | @leomessi | Lionel Messi | Post in remembrance of Pelé | [18] | 24.5 | December 29, 2022 |
19 | @leomessi | Lionel Messi | After winning the 2022 FIFA World Cup match against Mexico | [19] | 24.5 | November 26, 2022 |
20 | @leomessi @adidasfootball |
Lionel Messi Adidas |
Messi before the 2022 FIFA World Cup Final, advertising for Adidas | [20] | 23.5 | December 17, 2022 |
As of 31 December 2022[update] |
The following table lists the last ten posts that were once the most-liked post on Instagram, with the number of likes as they were when the top spot was reached.
Account name | Owner | Post description | Post | Likes (millions) |
Date posted (UTC) |
Date achieved (UTC) |
Days Held |
---|---|---|---|---|---|---|---|
@leomessi | Lionel Messi | Photos with his teammates after winning the 2022 FIFA World Cup for Argentina | [1] | 56.0 | December 18, 2022[18] | December 20, 2022[5] | 12 |
@world_record_egg | Chris Godfrey | Photo of an egg | [2] | 19.0 | January 4, 2019[19][20] | January 14, 2019 | 1,436 |
@kyliejenner | Kylie Jenner | First photo of her daughter | [3] | 11.3 | February 6, 2018[21] | February 7, 2018 | 341 |
@beyonce | Beyoncé | Pregnancy announcement | [4] | 6.3 | February 1, 2017[22] | February 1, 2017 | 371 |
@selenagomez | Selena Gomez | Coca-Cola advertisement | [5] | 3.7 | June 25, 2016[23] | July 12, 2016 | 204 |
@justinbieber | Justin Bieber | Kiss with Selena Gomez | [6] | 3.5 | March 19, 2016[24] | May 4, 2016 | 69 |
@kendalljenner | Kendall Jenner | Heart-shaped hairdo | [7] | 3.5 | May 25, 2015[25] | June 26, 2015 | 313 |
@kimkardashian | Kim Kardashian | Wedding kiss with Kanye West | [8] | 1.9 | May 27, 2014[26] | May 29, 2014 | 393 |
@justinbieber | Justin Bieber | Hug with Selena Gomez | [9] | 1.5 | January 4, 2014[26] | — | ~145 |
@justinbieber | Justin Bieber | Post with Will Smith | [10] | 1.4 | August 15, 2013[27] | — | ~142 |
@justinbieber | Justin Bieber | Post with his siblings | [11] | 0.06 | December 29, 2011[28] | — | — |
As of 30 December 2022[update] |
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Presented content of the Wikipedia article was extracted in 2022-12-31 based on https://en.wikipedia.org/?curid=54000320